
This series gives an inside view on the structure of By This Name and how it breaks through confusion in our diverse society, bringing clarity to the message of the gospel.
One of the major distinctives of By This Name is the use of a unique name—Yahweh—in reference to God. It is the name by which God identified himself to Moses in Exodus 3:1-15. So, why does By This Name give a special emphasis to using this name?
First, a bit of background. It is important to understand that the Hebrew word Elohim—translated “God” in English—is a generic term that encompasses all gods, including such pagan gods as those found in Egypt (Exodus 12:12) and other nations (Psalm 96:5). Even Satan himself is referred to as “the god of this world” (2 Corinthians 4:4). All of these gods may also be referred to by another generic Hebrew term—Adonai, meaning lord or master.
There are plenty of contemporary illustrations, as well. In India, for example, there are an immense number of gods and goddesses—some say as many as 330 million, though others would say that each is a manifestation of one Ultimate Reality. Some of these gods are also referred to as lords, e.g., Lord Shiva, Lord Vishnu, etc.

As a church counsellor, Stephen* encounters Christians in all manner of difficulties—couples facing marital problems, people who are suffering depression, others with addictions of all kinds, even a few who are suicidal. While the challenges that his clients face come from many diverse sources, one common theme he’s discovered is a lack of understanding of who God is. Stephen is discovering that more and more, people today—even Christians—do not know much about God. Their knowledge of God’s character—his sovereignty, holiness, power, love—is very limited, or worse, incorrect. As a consequence, their lives are filled with little hope. They have a low view of God.

Some months ago, John Cross met with a pastor over breakfast at a local diner. Their purpose in sitting down together was to become acquainted with each other and for John to share about the ministry of GoodSeed and how it might be of assistance to other ministries.
Several years ago, while Allie* and her husband were on vacation, they had several opportunities to share the gospel. However, they had lacked a resource they could give to those they had met. So last year, in planning for a vacation in France to celebrate their wedding anniversary, Allie did some research and ordered GoodSeed resources for the trip. She was so excited with what happened that she wrote to tell us about her adventure. Here is Allie’s story:
Earlier this year in 